July 2, 2022

Ambassador Blueprint By Ezra Firestone – Free Download Course

Ambassador Blueprint By Ezra Firestone – Free Download Course

Our 10-step process turns buyers into ambassadors who create high-converting content for your ads, emails & website.

Get step-by-step instructions for how to launch, manage and monetize a Brand Ambassador Program.
Use Ambassadors to produce user-generated content (UGC), one of the most valuable marketing assets.
Copy the UGC ad formula Ezra Firestone used to generate $2.8M and 36K new customers.


High-converting Ad Creative is Hiding Right Under Your Nose

A lot of people are struggling to get their Facebook ads to work right now.

Meanwhile, in our brands we’re seeing some of our best results ever. In a recent ad campaign we spent $1.5 million to generate $2.8 million and 36,000 new customers.

How do we consistently acquire customers at profit and at scale? A big part of it is our Ambassador Program, which we use to leverage our real customers to create content that resonates with our audience and plays nice with Facebook’s algorithm.


How an Ambassador Program Works:

Mine your community for people who love your products and your brand.
Enlist these customers to create user-generated content* showing how much they love you.
Leverage that content in your ads, emails, organic social campaigns, and throughout your sales funnel.


Blueprint Preview
Our Ambassador Blueprint is an in-depth, 21-video training that shows you exactly how to build and run an Ambassador Program.

What’s a Brand Ambassador?
Plus, get examples of big brands that use ambassadors in their marketing.

Goals for Your Program
Define the assets you want to generate and how they will help your business.

Roles & Responsibilities
Learn the tasks and team members you need for a successful program.

Here are the benefits you can offer your ambassadors to incentivize better content.

Building Your Benefits Box
We recommend sending out swag. Here’s how to maximize its impact.

Legal Documents
Define your expectations to avoid mishaps & improve relationships with ambassadors.

Creating a Pitch Deck
Use a program outline to save time and increase conversions on ambassador sign-ups.

Managing Your Program
See how to organize your program and keep it running like clockwork.

Tracking Tasks
How to use Trello to track tasks and communicate with your ambassadors.

The Application Process
Find the right applicants and avoid the wrong ones! (Template included.)

How to Find Ambassadors
Here are the platforms and tools for finding your prospects, including the best place to start.

Generating Content
The right way to follow up with your new ambassadors to produce the best content.

Sharing Content
Leverage your user-generated content in your ads, emails and throughout your sales funnel.

Program Update (Part 1)
Leverage your user-generated content in your ads, emails and throughout your sales funnel.

Program Update (Part 2)
Leverage your user-generated content in your ads, emails and throughout your sales funnel.

How BOOM! optimized their Ambassador Program, and its unexpected benefits!

Amplifying Your Content
Ezra Firestone shares best practices for when advertising your Ambassador content.

Ad Formulas
Get Ezra’s most successful ad formulas, with 30+ examples of image ads and video ads.

Love-Demo-Love Formula
An in-depth look at Ezra’s #1 ad formula (it’s the perfect way to leverage your new content!).

Targeting & Avatars
This 2-hour ads masterclass from Molly Pittman will ensure your ads reach the right people.

Equipment Walkthrough
Learn how we improve the quality of our UGC by giving our ambassadors recording equipment.

Ezra’s Best Ad Copy Formulas
Legal Contracts
Pitch Deck for New Prospects
Brand Ambassador Application Form
Swag Box
Contents & Design
Ambassador Tip Sheet


Meet Your Instructors
Laura Palladino
Social Media Director, BOOM! By Cindy Joseph

Hi, I’m Laura! I’m the Social Media Director for Ezra’s most successful ecommerce brand, BOOM! by Cindy Joseph, which has generated over $125 million to date.

Ezra likes to say I went from “Cracker Barrel to Gucci Apparel,” because when he hired me I was working in a restaurant and knew nothing about digital marketing. 4 years later, I’ve become a world-class social media strategist and helped Ezra 10x the company.

Most importantly, I helped Ezra come up with the idea that revolutionized BOOM!’s marketing strategy: our Ambassador Program.

When we started mining our community for user-generated content to use in our ads, emails, and throughout our sales funnels, we started seeing exponential growth.

Now, I want to teach you how to leverage this same Ambassador Program to strengthen your relationship with your customers and grow your brand.

laura palladino

Molly Pittman
CEO, Smart Marketer

Molly is a leading digital marketing strategist, educator and entrepreneur who has overseen $100 million in profitable ad spend and trained more than 10,000 people across the globe.

Ezra Firestone
Founder, Smart Marketer

One of the world’s leading authorities on ecommerce, Ezra has built several 7- and 8-figure brands, including BOOM! by Cindy Joseph which has generated over $125 million in revenue to date.

Ambassador Blueprint
15 training videos on how to launch, manage and optimize your Ambassador Program

Mine your community for brand ambassadors
Use our application process to find the best candidates
Onboard ambassadors quickly
Give ambassadors creative guidelines to help them produce the best images & videos
Turn that content into “Love-Demo-Love” Facebook ads
Leverage the content organically (via blog posts, emails & social)
Manage this project so it runs like clockwork
6 Bonus Videos on program optimization and Facebook advertising.
6 Templates, including Ad Copy Formulas, Legal Contracts, Application Form, Swag Box Contents & Design, and more.


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