Brand Strategy Fundamentals By The Futur – Free Download Course

Brand Strategy Fundamentals By The Futur – Free Download Course

Run brand strategy workshops like a pro with a proven framework designed for clients large and small. Charge more for your work, get to the root of clients’ brand dilemmas, and develop a plan for their future success.

Learn to facilitate workshops with a proven brand strategy framework and become your clients’ go-to for solving their big business problems. Take the course to learn the fundamentals of brand strategy and add on the live workshop to gain experience with the process and problem solving through a real client brief.

Becoming a brand strategist doesn’t have to be confusing. And it won’t be once you learn Anneli Hansson’s Five-Step Framework.

How this works

Get familiar with the framework

From mission, vision, goals, and brand personality to target audience research, gap analysis, positioning and creating a brand roadmap, Anneli walks you through the entire brand strategy workshop process that she’s used with internationally recognized brands as well as mom and pop shops.

This course is for all the creatives out there who want to get a good introduction to brand strategy. You’ll gain the knowledge, the frameworks, the tools, the templates, and the confidence to sell strategy as a stand-alone service or add it to your current design offerings.
In my roles as an agency owner, CMO, and CBO, I’ve met hundreds of frustrated creatives who feel treated like order taker rather than a problem solver. It doesn’t have to be like that.

I believe all creative thinkers can become great brand strategists. Why? Because it takes a combination of using the right and left brain. It’s about empathy and imagination, to really understand people and their needs and wants. Beyond their own words. It’s also logical thinking to follow a process, and to identify the gaps and connect the dots.

This course with Anneli Hansson, Brand Strategist is the starting points I wish I had when I started doing my first brand strategy sessions 15 years ago. I had to figure everything out and create my own framework. This will give you the jump start you need to become your clients’ go-to for solving their big business challenges.

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Get ready to expand your knowledge and understanding brand strategy fundamentals. Take a look at what you’ll learn in each module, plus a few bonuses along the way.

Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course, so jump back in whenever you need a refresher.

Course curriculum

What is Brand Strategy?

Facilitation

Mission, Vision, and Goals

Defining the Brand Personality

Target Audience and Research

Gap Analysis

Positioning

The Roadmap

Next Steps

Will the workshop be recorded? [INCLUDED]
Yes, we will share the recording for 7 days once it is posted in the academy on Teachable.