June 29, 2022

Content Based SEO By Phil Drinkwater Free Course Download

Content Based SEO By Phil Drinkwater – Free Download Course

Learn how to produce the most effective SEO copy!

SEO content strategy – natural link building – keyword research – topic coverage – on page UX – page structure – Google NLP – content clusters!

10 hours of videos
5 hours training, plus examples & site analysis

Learn at your pace
Complete the lessons when you have time free.

20 years experience
Produced by professional SEO with content approach.

Copy is responsible for 60 to 70% of a sites SEO performance. Be honest … do you know how to achieve consistent results?

Is SEO dead?

Why am I asking this question? Well, if you hang around SEO circles as much as I do, you’ll hear it all of the time.

I’m connected with hundreds of SEOs on Twitter, so I asked their opinion, and a vast amount chose to say that SEO is changing.

However, SEO has changed, of that I’m certain. It’s become more about content that satisfies the audience than including keywords on pages. But how does Google evaluate that today? And what processes will help?

That’s what we’re here to discover.

Who is this course for?

Professional copywriters need to know how to consistently produce highly effective SEO copy, as well as benefitting from understanding how to link it, produce link-attractive articles, improve the UX of their articles and more.

Bloggers / affiliate marketers
You produce content every day and you need it to shine in Googles eyes. Learn how to research, tune and structure your content, as well as produce link-worthy articles and consider your audience and what they really want.

Business owners
If you have a business and are producing content in order to improve SEO, you can significantly improve the effectiveness of your time by producing the right content in the right way.

White-hat SEOs
SEO tricks are becoming more difficult to achieve, and this course teaches you how to produce great quality content which will generate consistent results for the next decade.

What will you learn?
View brief syllabus
This is intended to be a course which covers everything you need to to write great SEO copy, and more besides.

Basics of SEO
What is Google and how does it work?
History of Google & key algorithm updates (including BERT and EAT)
How Google uses machine learning and Natural Language Processing
The Knowledge Graph and the Topic Graph
User Experience (UX)
Why UX matters and how content can impact it
Monetising pages
Persona generation and usage
Scannable content & increasing dwell time on desktop & mobile
Topic research
Why researching topics matter
Keyword gaps, keyword difficulty & search volumes
Using tools to get the right data
Keyword cannibalisation
Topic clusters
Writing for different types of sites (new sites vs. mature sites)
On page SEO
Improving header tags (H1 to H6) & page titles
Relevancy & search intent
Topic coverage & relationships between queries
Clustering and outlining an article
An effective page structure
Improving the use of images
How pages are ranked
Live examples
What are links and why they matter
The 3 types of links: internal, external and backlinks
Anchor text
Topic clusters / content hubs / silos
Finishing up
10 live assessments of sites & searches
Future of content writing
The one statement to remember
Summary points & printable crib sheet

& More!

This isn’t an “SEO tricks” course. It’s all of the essentials that you should be doing in order to produce the best content for Google, and getting the most back from it.


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