CVO Academy By Omniconvert – Free Download Course

Learn all you need to be successful at eCommerce in one comprehensive course.

Become a Customer Value Optimization Expert

9 International eCommerce Experts
✓ 20 Chapters & over 100 Video Lessons
✓ 12 Frameworks, Calculators & Resources

Learn from World-Class Instructors
9 International eCommerce Experts will teach you how to perform Customer Value Optimization, from Acquisition to Retention.

Course curriculum
Learn about eCommerce. Customer Retention. Customer Experience & Journeys. Customer Segmentation. Consumer Research. Jobs to be Done Methodology. Email. Acquisition. CRO.

01
Chapter 1: Why CLV Matters in eCommerce

02
Chapter 2: The Customer Value Optimization Framework

03
Chapter 3: RFM Segmentation

04
Chapter 4: Customer experience in eCommerce

05
Chapter 5: The importance of Customer Experience Optimisation & Retention

06
Chapter 6: The 5 phases in the customer journey that impact the Customer Experience

07
Chapter 7: How to continuously improve the experience in all phases of the Customer Journey?

08
Chapter 8: Jobs to be Done Methodology

09
Chapter 9: Qualitative research

10
Chapter 10: Quantitative Research

11
Chapter 11: Find your ICP (Ideal Customer Profile)

12
Chapter 12: Email strategy for onboarding & retention

13
Chapter 13: Website Optimization to Improve the CLV

14
Chapter 14: Practical Tips for Better Email Marketing Campaigns

15
Chapter 15: Core Post-Purchase Flows

16
Chapter 16: Advanced Email Marketing Strategies

17
Chapter 17: Using Customer Support to enhance Customer Experience

18
Chapter 18: Customer Acquisition informed by the customer retention insights

19
Chapter 19: Top 10 CVO Takeaways after 14 years in eCommerce

20
Chapter 20: Practical CVO Tactics

21
Certification Exam and Moving Forward

Each graduate of the CVO Academy will receive an unique CVO Expert Certification that they can include on their resume or as a badge on their Linkedin Profile.

To be a Certified Customer Value Optimization Expert means to:
– be able use the Customer Value Optimization (CVO) methodology and processes to drive sustainable business growth
– master customer insights and predict customer behavior
– know how all ecommerce skills affect Customer Lifetime Value. From Customer Retention, Support & Analytics to Email and Ads.
– know how to generate a great Customer Experience in an eCommerce
– know how to use all the eCommerce tools that affect CLV

Who is this course for?

✓ Any entrepreneur who wants to apply a customer-driven approach in his online business

✓ Anybody interested to get a Customer Value Optimization certification and learn how to increase Customer Lifetime Value and Customer Retention in eCommerce

✓ Anyone who is interested in Customer Behavior, Customer Segmentation, Loyalty and Customer Satisfaction measurements.

Level: Intermediate – Advanced

Everything you need to know to make any eCommerce more profitable and sustainable using the power of customers.

Learn all you need to be successful at eCommerce in one great course.

There are plenty of online courses that teach you how to spend marketing budgets on customer acquisition, but no one tells you how to better serve current customers and improve acquisition through them.
This course does.

We are living in such a competitive world that those who will win the race in eCommerce will be the ones who are customer-centric.

Improve your eCommerce Skills

✓ Acquisition tactics (ads)

✓ Email marketing strategies

✓ Qualitative & Quantitative analysis

✓ Customer onboarding & support
✓ Customer Segmentation

✓ Loyalty & Retention

✓ Cohort analysis

✓ Customer behavior
✓ Customer Lifetime Value Optimization

✓ Net promoter Score

✓ Jobs to be done methodology

✓ eCommerce growth