Ezra Firestone – Traffic MBA – eCommerce Email Marketing Mastery
8 figure eCommerce business owner ($18.7M 2016)
$22.5M in revenue in 2016
Lead a team of 40!
I’m just a dude, man.
LOVE this stuff.
WHAT WE’RE GOING TO COVER:
MY BEST EMAIL SEQUENCES AND HOW TO REPLICATE THEM.
HOLIDAY SALES CAMPAIGN RESULTS
FACEBOOK MESSENGER BONUS
AN OPPORTUNITY TO TRAIN WITH ME!
QUICK WIN FOR YOU!
TARGET EMAIL OPENERS + CLICKERS! 14 DAYS + 30 DAYS
The goal is to communicate with people differently based on how they’ve interacted with you.
We want to do this with every available communication platform.
And Multiple Communication Mediums.
First It Was Only Email.
These Are Still The Big Two:
Email and Ads.
But Now We Have A Few New Channels:
Desktop Push Notifications Facebook Messenger Lists
Mobile push notifications
Email Automation Pillars
- Content opt in
- Default post-purchase
- Customer win back
- 2x post-purchase
30% Of Your Sales SHOULD Come From Email!
Trust Builder Ideas
Social proof (customer testimonials)
Manufacturing Process Transparency
Honest Communication About Any Facet Of Business.
Content Email Ideas
Current Event Analysis
Tips/Tricks/Market Related Blog Videos/Posts
Content Related To Ownership Benefit Of Product
Curated Content They Might Like Your Take On Someone Else’s Post
Offer Email Ideas
Product Announcement Sales (deadlines create urgency).
Product Cross Sell
Open The Box / Customer Case Study
Affiliate offerings / product recommendations
Things To Cover
Thank you for buying.
Let them know when the product will ship.
Tell them what to expect.
Ask them to like your Facebook fan page.
The Goal Of This Video
Introduce people to who you are.
Tell them your story.
Let them know why you created the brand.
Create intimacy & build relationship.
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