Hollywood StorySelling By Michael Hauge – Free Download Course
This Is Quite Simply the Most Comprehensive System You’ll Ever Find for BLOWING YOUR AUDIENCES AWAY with Great Stories!
By the time you are done…
You’ll have learned the world’s single most powerful marketing skill.
You’ll connect more deeply with your readers, viewers and audiences.
Your prospects will see you as an expert—and trust you.
You’ll impact potential clients and customers with your words—and you’ll get them to take action.
You’ll make more money (a lot more) because your marketing messages will be more emotionally involving and persuasive.
You’ll help more people than you can imagine to solve their problems—and find the courage to change their lives.
Here’s what you get in this comprehensive system of Story Selling Mastery…
How to Find Your Perfect Story
I often hear people declare, “I don’t have any good stories to tell,” or “I’m nobody special. No one would want to hear about anything I’ve ever done.”
Well, believe it or not, you have an abundance of great stories inside of you. You just need to know what makes a story great—and it’s NOT because you’re a celebrity or that you’ve done something that made headlines.
Many other entrepreneurs tell me the opposite complaint: “I have so many possible stories it’s impossible to find the right one!” But the solution to this issue is the same. Once you know the qualities of a great story, you’ll be able to quickly go through all your past experiences to pick the best ones.
I don’t mean to boast (a phrase that means, “I really want to boast,”), but it usually takes me less than 10 minutes to find the hidden story inside any entrepreneur. (My record from “no story” to “great story” is just under 4 minutes.)
As you go through MODULE I, not only will you find a perfect story (two perfect stories, actually), I’ll show you how to make certain it’s a story that will impact your target market, establish you as an expert they can trust, and make your prospects eager to work with you.
How to Structure Your Story for Maximum Impact
Have you ever sat through stories of someone’s summer vacation, listening to them yammer on about everything they saw and did, as you desperately try to keep your eyes open?
Even worse, have YOU ever been in the middle of a story only to realize no one is paying attention? And worst of all, were you in front of an audience when that happened?
The problem was not that those stories didn’t have the potential to be mesmerizing. They failed because like most stories, they were built wrong. And all those dreadfully boring stories, speeches and sales pitches you’ve had to endure were unbearable simply because the wrong things happened at the wrong time for you to FEEL anything when you heard them.
In other words, they weren’t properly structured.
The good news is that for you, the days of seeing your audience’s minds wander are OVER.
That’s because there is a formula for structuring your stories the right way that guarantees your audience will be hooked—and will stay hooked until they give you your standing ovation at the end.
In Module II, my 6-Step Success Story® process, based on the story structure you will find in every successful Hollywood movie you ever see, will take your audiences from falling asleep to the edge of their seats. These are the stories that will CAPTIVATE AND INSPIRE your followers and prospects while effortlessly growing your sales.
How to “WOW” your followers with the Power of The Hero’s Inner Journey
The #1 obstacle that stops your prospects from following your process and succeeding isn’t money, time, or skill. It’s FEAR.
Maybe they’re afraid of failure, afraid of success, afraid of taking risks, afraid of being criticized or simply afraid of change. But one way or another, their fear is holding them back.
But now you’ll have a powerful method for consistently helping them overcome the fear that prevents them from taking the action you want them to. And this is how you can touch—and transform—your followers most effectively.
When you explore the deepest fears of the hero of your story, and take that character on an Inner Journey from fear to courage, your readers and audiences connect with that character at a deeper, universal level. And as they identify with that hero—whether the story is about you or one of your satisfied clients, they will overcome their own fear of taking the action you want them to.
This is how you change the lives of anyone who watches, hears or reads your stories.
In this module, you’ll be able to create stories that will identify and unlock your potential clients’ biggest fears. They’ll not only benefit from following your message, they’ll become life-long customers as well.
How to Write Your Story in 30 Minutes
The last time you came up with a good story for your webinar, book or speech, how long did it take you to finish just the first draft? An hour? A day? A week? Are you still working on it?
How much time did you waste staring at that blank page? How many times did you write a paragraph or two, then cross it all out because you thought it sucked? And how many times did you decide you should check your email first, telling yourself you’d get back to the story later?
Painful, wasn’t it?
Ask almost any great storyteller—in OR out of Hollywood—and they’ll admit that getting a new story from their head to the page is torturous.
But suppose I told you you could easily complete that entire first draft in ½ hour? That’s less time than it takes you to watch an episode of Jeopardy.
And you’ll do it every time you have a story to tell, using the Michael Hauge Story Map®. It’s a simple, fill-in-the-blanks template that takes all the key elements of your story (elements you’ve already identified in Module II), then lays them out in paragraph form, transforming them into the first draft of your story. (Some of my clients and followers tell me this is their favorite part of my system, because it makes the toughest part of storytelling so much easier.)
You’ll have a short, well-structured story with an empathetic hero who hooks in your audiences, pursues a compelling goal, faces impossible obstacles, reaches a thrilling climax, and most of all, conveys your message.
Even more important, as soon as you have your first draft, you’ll be excited about moving forward with your story, because the hardest part is over, and all that’s left is expanding and editing it to give it even more emotional impact.
How to Transport Your Readers and Audiences from Their Everyday World to the World You’ve Created—the World Where Their Success Lies
By subconsciously transporting your readers from the real world they occupy to the world of your story, you’ll generate the laughter, tears and excitement that will elevate your storytelling from merely good to standing ovation great!
You’ll be using the same tools and techniques—with the same simple language and style—that 7-figure screenwriters employ to get producers, stars and studios to green-light their scripts and turn them into blockbusters and award winners.
Best of all, it’s this Hollywood magic that will persuade your readers and audiences to follow your advice, because you’ve already given them the emotional experience of becoming your hero, taking the action you want them to, and winning!
Bulletproofing Your Story
How to Soar Past Your Competitors by Avoiding the Common, Deadly Mistakes That Can Sabotage Any Story
Remember that first Hollywood job I told you about, where I got paid $10 each to read screenplays and give my opinions to the agent I worked for? Well one thing I didn’t mention is that almost every single one of those screenplays was awful.
I don’t mean “awful” like a movie you didn’t like much. I mean “What were they thinking? Has this person ever even seen a movie before?” awful. This is why poorly-paid readers get hired—so highly-paid agents and producers won’t have to plow through these horrible scripts.
But as painful as that 10-bucks-a-shot job sometimes was, it taught me more about what a screenplay SHOULDN’T do, and what great movies do instead, than anything else I could have done.
And you know what my #1 discovery was? That all those bad scripts were bad for exactly the same reasons. They all made the same mistakes of story selection, character development, plot structure and style.
And that’s just as true for stories that don’t work for business and marketing presentations. The same mistakes and weaknesses show up again and again.
So before you take your presentations out into the world, I’m going to make absolutely certain that whatever situation you’re in, and whatever message you want to deliver, you will never get shot down by all the common errors and weaknesses that will leave your stories, speeches and sales pitches lying in the dust.
We’re going to make your stories bulletproof.
And we’re going to do that with a simple series of checklists that will reveal all the possible weaknesses your story might contain—and show you how you can fix them.
You will be invulnerable to the deadly mistakes that will mortally wound other storytellers. You’ll be a storytelling superhero.
How to Unlock the Storytelling Genius Inside You.
When I began developing this course, I figured 6 Modules would be plenty. And in a way, I was right. With everything I’ve told you about so far, you won’t just be an excellent storyteller, you’ll be outstanding.
In a lot less time and with a lot less effort than you might have imagined, you’re connecting with, captivating, motivating and persuading your fans and prospects at a level you can’t imagine. You, your stories, your messages and the value you give others will be unforgettable.
But I honestly wanted to go all in with this course, just as you are going all in with your commitment, your investment of time and money, your desire to help others, and your determination to be successful.
So this final Module reveals the best of what we haven’t covered already. Here you’ll learn the most powerful Hollywood and business storytelling principles and processes that I’ve mastered since I first arrived here decades ago. Things like…
7 different ways to open your story
How to research stories about your successful clients and customers
Endings that will make your prospects eager to work with you
When you should break the rules—even the ones I share in this course
How the stories you tell will make you and those around you truly heroic
When you finish Module VII, you’ll have taken your writing, marketing and presentation skills to a level that will set you apart from your competitors, and will deeply impact your readers, audiences and prospects. You’ll have more followers, fans, customers, and testimonials.
You’ll be among the top storytellers in the world, and you’ll have the money, reputation, customers, testimonials, success, and most of all the feelings of gratitude and fulfillment to prove it.
And here’s who’s going to help you do just that…
MASTER STORYTELLERS IN ACTION
With each and every Module, writings and videos from some of the best storytellers in the world will show you exactly how they applied the very same principles and techniques you’re learning and using. These master storytellers are clients, associates, friends and mentors of mine who have made millions of dollars crafting and presenting stories for their 6- and 7-figure speeches, TED Talks, webinars, books and sales pitches. And they’re all fun and fascinating to watch and read.
The list of A-List contributors you’ll get to experience includes:
A legendary Internet marketer who made $10 MILLION off the webinar story you’ll be watching…
A world famous direct marketing guru whose autobiographical story helped him generate more than $3 MILLION for his online course (you’ll learn how in Module III)…
3 World Champion speakers, business consultants and speaking coaches who have EACH won the Toastmasters World Championship of public speaking, (where they were chosen over more than 100,000 other contestants from around the world)…
5 best-selling authors and business leaders who consult with entrepreneurs and multi-million-dollar corporations in the areas of finance, management, branding, marketing and professional growth…
A renowned expert in the areas of addiction and depression whose TED talks have been viewed more than 70 million times…
I use award-winning Hollywood blockbusters to reinforce the principles you’re learning in each module, making them even easier for you to apply to your own stories. These are all films you’ve most likely seen already, every one has made over $200 million in revenue, and most of them are Oscar winners. They’re also LOTS of fun to watch and learn from!
BUT WAIT, THERE’S MORE!
(I always wanted an excuse to say that.)
What I learned long ago from Russell Brunson, and what I’ve seen in every webinar and sales letter I’ve ever encountered, is that you have to add bonuses to your offer! Clearly this is an important rule, and I’m certainly not going to contradict what Russell says. So, I came up with some bonuses myself.
Now I’ll bet I’m not the first person who encountered this rule who thought, “Why don’t I just say my course has FIVE modules, and call the other two ‘Bonuses?’ Who would know the difference?”
But as tempting as that was, it occurred to me that adding bonuses would give me the opportunity to reveal extra tools that will make your stories—and your life as a storyteller—even better. And to tell the truth, I added them because it’s so much fun for me to talk about these and use them with my clients.
You won’t find these anywhere else. And by the time I had filmed all four of these bonus videos, I figured that these extras alone would make this course worth the price.
Let’s see if you agree…
Hollywood Tricks of the Trade
This entire program is built on the principle that the qualities that make Hollywood movies great are the same ones that will make your own stories great.
So you might think I’ve already spilled the beans on all the Hollywood story secrets I know.
Well, not quite….
There are still those little, behind-the-curtain tricks and techniques that screenwriters and filmmakers learn after years in the trenches. These are story elements you’ve encountered every time you go to the movies or watch TV series; you just didn’t realize they were happening.
So, in this bonus I sneak you into the writers’ room and show you the little things that keep audiences stuck to their seats, leaning into the screen.
Things like: the two key emotional turning points you seldom see in business stories; the way superior position creates audience anticipation; using subtext and silence in dialogue; manipulating time to build emotion and accelerate the pace of your story; the power of secrets, lies and deception; and how to choose a great title.
You’ll actually learn 17 of these tricks of the trade when you watch Bonus #1. And the next time you speak at a conference, you’ll be the only one taking the stage who knows how to use them all.
StorySelling for Non-Fiction Books
Have you ever wanted to write a New York Times bestselling book? Have you ever dreamed of having a classic like Think and Grow Rich, 7 Habits of Highly Effective People or Good to Great? Or have you ever thought how great it would be to create a book that would elevate your recognition and reputation as an expert in your own industry?
The strongest way to build your business, draw more people to your products, and be recognized as a thought leader is with a book. But not just any book…a great book!
And, as I bet you realize by now, a great book is built on great stories. It’s not enough simply to have expertise and data to back up your message. Just as in speeches, blogs and podcasts, you have to let your readers and listeners experience your message and methods emotionally.
For your book to seduce your target market and change their health, wealth, success or happiness, you need emotionally-powerful stories for every chapter. And you’ll need a specific kind of story for your introduction, Chapter 1, and your final chapter. At the end of this bonus you’ll have created all of these, and be on your way to the influence and success you deserve.
Demolishing Writer’s Block
This is your IN CASE OF EMERGENCY bonus. Jump immediately to this if every time you’re about to start working on your story, you decide that first you just have to take a second to answer an email, check your Facebook page, browse YouTube, and go have a snack. If this goes on for days, weeks or even months, you might be blocked.
Writer’s block isn’t hard to diagnose. It’s when you spend far more time in front of your refrigerator than you do in front of your computer.
If this happens to you, don’t panic. Every great storyteller has had writer’s block at one time or another. The difference between them and everyone else is that people like Stephen King (who got blocked while writing The Stand) have developed the skills to routinely overcome writer’s block with ease.
But until you have the tools to demolish writer’s block, the experience is frustrating, then discouraging, then depressing, until finally you start feeling like you’ll never be able to create a good story. And because of this false belief, you end up wasting time you could have spent perfecting your story, or worst of all, you give up on storytelling altogether.
So how valuable would it be to have a simple, fail-proof system to destroy writer’s block? What would it be like if you could just “turn on” your writing process and get it all done fast—and for good. That’s what you’ll be able to do after experiencing Bonus #3.
I will show you the real source of writer’s block (and it has nothing to do with your story or your skill). I’ll reveal that many times, when you feel stuck, you really aren’t blocked at all—you’re just experiencing a necessary part of creating stories.
And then I will give you 19 simple methods for getting rid of writer’s block as soon as it strikes.
The 6-Step Testimonial Formula
Your best salespeople are your customers and clients. Pretty much everybody knows this fact, which is why you’ll find testimonials scattered all over book covers, web sites, advertisements and sales letters (including this one!).
The problem is that most of the well-meaning quotes and compliments being written don’t do very much to get people to hire or buy from the authors, consultants, speakers, companies or advertising agencies that solicited them.
That’s because (unless you have a quote from a major celebrity) hearing someone simply say how skilled, smart and nice you are isn’t emotional, and it doesn’t give prospects any sense of what you or your product can do to help them solve their problem. Unless, that is…
Your testimonials include success stories!
When even a single-sentence accolade employs the 6-step principles of a great story, it’s pretty much guaranteed to increase your prospects’ desire to follow your process.
After experiencing Bonus #4, you’ll know the right way to request a testimonial—a method that will make it as easy as possible for whoever you’re asking to say exactly what you want them to in order to convert your potential buyers.
Now it’s time for you to get started…
I promise that what I’m offering here is the single most comprehensive course on storytelling for business that you’ll ever find.
Hollywood StorySelling will give you a whole new way of approaching marketing; the ability to tell stories with a level of emotion and persuasive power you can’t imagine; the leverage to grow your business and your bank account beyond what you’ve ever dreamed of, and the tools to solve the problems and change peoples lives—including your own.