All successful e-commerce brands are built on this framework
A 21-module e-commerce program Who will build the next million dollar brand
21 Easy to follow Modules
Over 150+ In-depth video lessons
Action plans In every lesson.
Worksheets and calculators to Leverage your brand
30+ Founders Share revenue growth insights
What you get:
B1: The manufacturer’s philosophy
In this block, I introduce myself and give you the context to start developing your ideas. From “Finding Your Why” to your “Survival Guide”, Block 1 covers the basic prerequisites for starting your brand, where I share my personal experiences and how I chose to maintain my mindset to this day. . My goal is to teach you how to become a leader and guide your brand to success.
B2: The idea
Block 2 goes directly to developing your idea. I review the various strategies and techniques my competitors and I have used to fully develop ideas through market research and consumer surveys. The idea is the cornerstone of the creation of your product and I teach you not only to come up with a successful idea, but also to validate your ideas.
B3: Brand image
These videos explain the importance of branding and explain how to create a successful brand. Choosing a name or creating a set of core values isn’t always easy. Block 3 will guide you step by step on how to find your brand and how you can start building your brand image for the future.
In block 4, I highlight the importance of creativity within your brand. Not only do you have to use your imagination, but your potential customers can also influence the image you are trying to create. In these videos, I teach you how to maximize your conversion rates through creativity and thoughtful content.
B5: Product Development
Developing a prototype is both exciting and challenging. These videos will teach you how to design and start planning to test your products through prototypes and MVPs. I will also explain how packaging design can be the key to the success of your products and how to create the best packaging to match your brand personality.
Once you are done testing your prototypes and MVPs, it is important that you start finding a supplier. From getting your samples to placing your first order, Block 6 will teach you how to manufacture and ship your first products. It’s an exciting time, but it’s also important to make sure you understand all the logistics before diving in.
Block 7 reviews the different types of shipping methods that will work best for your brand. In these videos, I’ll cover the logistics behind each type of shipping method and walk you through the shipping processes. When it comes time for you to choose a shipper, you will be able to understand which shipping method best suits your products.
B8: Organic Digital Media
In these videos, I discuss the benefits of creating your social media profiles and how you can use them to build your brand. Different types of content will attract customers from all types of niches, so it’s important that you understand how you can steer your content towards your specific brand personality.
B9: Paid Digital Media
Creating ads and determining which platforms are the best for your money is not an easy decision to make. Block 9 reviews the process behind paid digital media and how good digital media can be very effective for your brand. I share my personal experiences and introduce you to the unlimited potential of digital media.
B10: Influencer Marketing
Block 10 helps you decide which type of influencer will best suit the future of your brand. From micro vs macro influencers to choosing an influencer and even reaching out to them, I will go over all of these exciting topics in these videos. The growing popularity of using influencers is key to taking your brand to the next level.
B11: Retention and Loyalty
Now that you’ve built up a clientele, you need to be able to retain them for the long term. Customer engagement is one of the essential elements of your brand. Block 11 discusses the impact of email and SMS marketing and how you can have a lasting impact with your customers.
After receiving your orders, you should start shipping your orders. With these videos, I go over the shipping options that will work best for your products. It’s not as simple as sending a few packages, especially once you’ve become an established brand. Block 12 details the most efficient and cost effective shipping methods.
Project management is key to keeping you and your team on the same page. Your inventory, barcodes, customer support, and other operations are all part of keeping your business running. In Block 13, I teach you the best ways to make sure you’re always on top of what’s going on within your brand.
B14: Simplified financing
Simplified Finance discusses e-commerce finance and how you can optimize your spend to ensure you get the most ROI from your products. I teach you how to properly price your products and set up your brand to generate profits. The action items included are also tools to keep you on track and effectively organize the financial aspects of building a brand.
B15: Business Essentials
Registering your business is actually not as difficult as you might think. Block 15 deals with your company’s trademark and copyright so that you can officially trademark your products. I also explain how you can find a partner and effectively manage equity through specific credit cards and banks that can help boost your business.
B16: Launch of the shop
Launching your story is an exciting time. However, you need to make sure your store is set up to provide the smoothest customer experience. In these videos, I teach you how to launch your Shopify store and create crucial pages to market your store. I also show you how to use offers and discount codes to attract your customers and help you make the most sales possible.
B17: Post-launch optimization
After launching your store, you want to make sure that you are optimizing for the conversion rate. In Block 17, I teach you how to nurture your store and create the best experience for you and your customers. It is important for you to create a simple, yet intuitive store to maximize conversion rates.
Your next hire, or your next product, could be a difficult step for your business. Block 18 reviews the different ways to scale your business and take advantage of growth. I teach you the best way to build an advisory board so you can effectively build a team around your business. This will establish the future of your business and increase growth.
B19: Understanding your data
In order to improve your business, you need to understand the data behind it. In Block 19, I’ll cover the analytics behind your store’s performance and how you can use this information to improve your store’s efficiency. Specifically, I’ll show you how to understand and use Shopify and Google Analytics.
B20: Ultimate Toolkit
The Ultimate Toolkit includes action items that you must complete in order to maximize your brand’s potential. Be sure to complete each of these steps, as they are all necessary steps for growing your brand.
B21: Webinars, podcasts and added value
Once you’re done learning how to build a business from scratch, it’s time to add some content! Block 21 features webinars and podcasts hosted by Jason Wong where he talks about his personal experiences in the e-commerce industry. There are also more documents and action items for you to enjoy and these will be constantly updated!
PDF sales page (opens in a new tab)
Jason Wong – The Full Building Block Class Download Course for free