August 14, 2022

Kim Kraus Schwalm – Copywriting Velocity Download Course for free!

What you get:

Copywriting Velocity Copy Intensive

Kim Krause Schwalm presents her approach to writing successful review promotions to an intimate group of copywriters and marketers. Editorial superstar Carline Anglade-Cole and top email marketing expert “Big Jason” Henderson are also in the audience and provide plenty of advice as well. Kim covers everything from research to the big idea to tips for structuring and writing engaging, persuasive copy that sells.

Module 1: The Art and Science of Writing Headlines

Kim Krause Schwalm shows you how to write compelling headlines that demand attention and get your copy read in this Copywriting Velocity training module, including…

  • Nine types of headlines, with actual promotional examples of each
  • “Which title won? » real-life tests (the winners might surprise you!)
  • Secrets to Successfully Using a Unique Mechanism in Your Headline
  • How to decide which type of headline is best for your product and your market
  • Revealing title reviews to help make yours that much stronger
  • And much more!

Module #2: The Secrets of Writing Leads

Kim Krause Schwalm shows you how to write leads that hook prospects early on and get them ready to buy in this Copywriting Velocity training module, including:

  • The Six Most Powerful Lead Types (plus specific examples and analysis of what makes them work)
  • Five easy openers that make your copy read (plus how I used one of these openers to get a hot new check!)
  • The three essential things your lead MUST do well. Hook your leads early and DOUBLE your chances of making a sale
  • How to determine which type of lead is best suited for your product and your market
  • And much more!

Module #3: The Truth About Fascinations

Kim Krause Schwalm shows you how to write intriguing fascinations and maximize their selling power in this Copywriting Velocity training module, including:

  • 27 Fascination Formulas That Will Help Your Bullets Write Each Other (plus examples of each type)
  • Why You Should Write Lots of Fascinations No Matter What You’re Selling
  • 10 Rules for Writing Fascinations That Make Your Prospect Insatiably Curious
  • How to fit your best fascinations into headlines, email subject lines, sidebars, or even your main teaser (plus examples)
  • Fascinating and critical writing exercises you can apply to your own bullet points
  • And much more!

Module #4: Powerful Offers and Conclusions

Kim Krause Schwalm shows you how to write a scorching offer and closed copy that makes it nearly impossible for your prospect not to buy in this Copywriting Velocity training module, including:

  • The four main types of offers (plus do’s and don’ts for each!)
  • How to structure your offer and give it the best chance of giving you control, while maximizing your royalties
  • Top tips for a great warranty, including examples
  • The most essential elements for a killer closure – plus an in-depth analysis of the closure section in one of my hottest current checks
  • Examples and breakdowns of upsells, cross-sells, and downsells used in highly successful funnel copy that’s currently working
  • And much more!

Module #5: Evolution of a control

In this training, you can watch me break down a successful anti-aging VSL check-up from start to finish!

When I started working with my writer mentees, I had recently written a promotion for a division of Agora for an anti-aging supplement. Because the research and writing process was still fresh in my mind, I had extensive training in it.

Here is a preview of what you will discover:

  • How to get an unstoppable advantage getting what you need in your “starter kit” – plus other essentials you should ask for that many copywriters don’t think to ask for!
  • Why you should always go beyond what the customer gives you. Here’s where to look for the best studies and other evidence to boost the power of your copy.
  • How I analyzed the current control I was facing— and identified its strengths and weaknesses. (You can use this same process for every new promo you write!)
  • The research paper that sparked my “big idea”– and handed me a hot new check. (I take you from the initial “spark” to finding the right story to use in my lead role).
  • The exact emails I used with my client to quickly move the approval process forward and sell them on the desired copy platform. (A lot of less experienced writers blur these communications!)
  • Why I structured the promo the way I did-plus the thought that went into the order of ingredients presented.
  • Where I first introduced the product in the VSL– and what you should still take into consideration when deciding when to introduce yours into a long-running promotion.
  • The specific ingredient naming strategy I used to differentiate the product from the competition. (You can make even the most common and boring ingredients sound new and unique by doing this!)
  • The simple closing trick that gets your prospect to act NOW (no, that’s NOT a deadline!)
  • How to “throw the gauntlet” into your near copy. This strategy takes the “future rhythm” to an even more effective level. Plus the actual copy in my promo that did this.
  • And much more!

This 90-minute training session gives you rare insight into how a top copywriter approaches a new project…does the research…finds the big idea…then makes all the strategic decisions necessary to craft a successful review. This is the next best thing after looking over my shoulder as I write it!

Bonus interview with Lee Euler

Lee Euler is the founder of the first, fast-growing supplement company Green Valley Natural Solutions. Additionally, he runs a publishing business called “Cancer Defeated”.

Lee is also a fantastic copywriter in his own right and spent years freelancing before starting his own news publishing business and later launching his supplement company.

In fact, you’re probably familiar with some of Lee’s legendary checks, including his incredibly successful “Plague of the Black Debt” Agora financial promotion.

I sat down with Lee on an hour-long group mentoring call, and he generously provided many writing insights as well as valuable advice for aspiring writers. Here’s a taste of what you’ll discover in this candid and revealing interview:

  • How to beat other writers more often. This strategy is exactly how Lee came up with the big idea for his unbeatable control of the blockbuster “Black Debt Plague.”
  • Two things you should ALWAYS include at the start of your promo…plus a third essential element that can take its power of persuasion above!
  • The first thing Lee does as soon as his research phase is over. (This almost always helps you spot the most effective hook for your promo!)
  • Where to find great ideas for your copy or promo. Even the best A-listers sometimes get “stuck” and do this.
  • How the market sophistication for supplement copy has changed. What you need to do now to make sure you take the right copy approach.
  • The Agora “secret of success”. They do this thing every time they get a winner – and you can do it for your business too, no matter how small.
  • Do this thing and increase customer lifetime value. Here’s what Lee’s company is doing with its first-time buyers…and how it can boost your bottom line.
  • Best way for a copywriter to get their foot in the door with a top supplement company. Lee doesn’t hold you back on exactly what you should and DON’T do!
  • The REAL reason for the copy failure. The most common copywriter mistake can mean the death of your promo.
  • Lee’s recommended daily habit for working writers today. You might be surprised to hear what it is…and it’s actually something you could have fun doing!
  • The most annoying thing editors do that drives Lee crazy. (It could also drive your customers crazy and make them less likely to hire you again!)
  • How Lee deals with writer’s block. Use this recommended tactic and you’ll get that written copy no matter how “stuck” you feel.
  • And much more!

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Kim Kraus Schwalm – Copywriting Velocity Download Course for free


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