June 28, 2022

Master Business Testing By Strategyzer – Free Download Course

Master Business Testing By Strategyzer – Free Download Course

An online course that teaches you a systematic process to test new business ideas from discovery to validation.

Discover a clear and practical way to test business ideas
Create a shared language for testing in your organization
Systematically de-risk new business ideas
Avoid the risk of costly failures
Pairs with the Business Model and Value Proposition Canvases

Proven methodology introduced in our latest Strategyzer series book Testing Business Ideas.

Video learning – exercises – case studies
20 engaging exercises & practical case studies, 13 downloads, 3+ hours of video learning, in 9 lessons on 7 essential topics.
Testing App Features

Free 1-year access to the Strategyzer platform (valued $299) to practice what you’ve learned in a real-time and collaborative environment. Limited to the first 300 users only.

Why is business testing important? – Upgrade your mindset
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Upgrade your mindset from executing business plans to de-risking business ideas.

What is business testing? – Learn the testing process
Maybe you’ve heard of testing before but you don’t know where to start. In this chapter you learn the core concepts, steps and language you need to begin testing with your team.

What are the biggest risks to your idea? – Identify and prioritize hypotheses
You know your idea has potential but at the beginning it’s really just a set of guesses. Ask yourself, what needs to be true for your idea to work and capture these as testable hypotheses. By getting your hypothesis right, you will set yourself up for testing success.

How do I address the risks? – Design strong experiments
Many of us are unfamiliar with running business experiments. As a result, we often choose the wrong experiment, or design it in a way that produces misleading results. Learn how to select the right experiment, for the budget you have, and the type of hypothesis you’re testing.

How do I make sense of the data I collected? – Collect evidence and generate insights
Once you’ve run an experiment you might feel overwhelmed by the data that comes back. We’ll show you how to capture the evidence in an efficient manner as you collect it, and how to draw useful insights from a mix of qualitative and quantitative data.

When have I learned enough to decide whether I’m right or wrong? – Take appropriate actions based on evidence
Is there enough evidence? Is the evidence strong enough? Is the evidence suggesting a change in the design of my business idea, or can I address the next risk? Learn when to take the appropriate action: collect more evidence, move to the next important hypothesis, pivot or kill your idea.

How do we manage and measure our progress? – Use the Progress Board
Imagine you have several team members, working on multiple hypotheses, collecting various types of data – it can quickly get very messy. Use the Progress Board to track who’s doing what, and the Innovation Scorecard to quantify how much risk you’ve reduced.

How can we share our learnings with stakeholders? – Confidently present the evidence
There will be times when you need to report to leadership and decision makers, pitch to an investor, or get advice from a mentor. Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea.

Course Syllabus
Here’s what you will learn

Module 1
Introduction to Testing
Upgrade your mindset from executing business plans to de-risking business ideas
Become familiar with a systematic testing process
Discover the importance of testing systematically, whether in startups or established organizations

Module 2
Hypotheses
Ask yourself, what needs to be true for your business idea to work and capture them as testable hypotheses?
Prioritize and refine hypotheses, and set yourself up for testing success

Module 3
Experiment
Choose the right experiment, for the budget you have, and the type of hypothesis you’re testing
Design experiments that produce strong evidence

Module 4
Learn
Capture evidence in an efficient manner as you collect it
Draw useful insights from a mix of qualitative and quantitative data

Module 5
Take Action
Apply four types of action to progress your business idea: collect more evidence, move to the next important hypothesis, pivot or kill your idea.

Module 6
Manage
Use the Progress Board to track who’s doing what
Use the Innovation Scorecard to quantify how much risk you’ve reduced

Module 7
Present
Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea

We’ve found a more effective way to turn you into a master of the testing process. Whether you’ve read the book or not, you’ll get more with the course.

More Skills
While books do an amazing job with sharing and spreading ideas, this course is designed to help you master the skill set and become a real practitioner.

More Media
Our course caters to more learning styles with videos, case studies, downloadable templates, checklists, and tools.

More Convenient
Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops.

More Content
More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.

More Concise
After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

Who will benefit from the course
Online course enterprise
Product managers
Create evidence-based roadmaps, engage your team, and reduce wasted effort.

Sales & marketing teams
Collaborate with product teams to test interest, price sensitivity and packaging of new ideas, and identify channels and messages that work.

Solopreneur
Understand the future viability of your business idea, and communicate your ideas clearly through evidence to turn your side hustle into a business.

Innovation teams
Explore opportunities, run a transparent testing process, and communicate evidence and progress to stakeholders.

Leadership
Give your team a shared language, help them move beyond focus groups, interviews and surveys, and make your investment decisions based on evidence.

AdminCPY

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