The Ultimate Amazon Seller Course By Philip A Covington – Free Download
Your Ticket To Success And Financial Freedom! – The Ultimate eCommerce University With Phil
Your Ticket To Success And Financial Freedom in 2021!
“Amazon FBA is the ONE business model that can almost instantly transform your life from being poor and hopeless to being secure and financially independent is as little as 6 months.” -Philip A Covington
If you are here, it is because you are interested in selling on Amazon or interested in starting an Amazon business. I am a successful Amazon Seller and I have created this course to show you step-by-step exactly how I built my successful Amazon FBA business and how you can too – whether you are looking to do Amazon FBA part-time to supplement your income or doing it full-time to replace your current job with financial freedom and stability, this is the course for you.
I am not going to insult your intelligence by giving you the typical “Amazon Guru” sales pitch with ridiculous and exaggerated claims. This course will show you how to start and operate a profitable Amazon business based on the real world experience of a current successful Amazon seller.
You do not need any prior business or sales experience.
This course covers everything in detail and gives you the specific steps you must take on the way to building your Amazon business into an operation that will net you a six-figure income.
I also personally mentor all my students through every aspect of their business.
Please also check out my YouTube channel where I have informative content on the subject of selling on Amazon. This will help you get to know me better and see how I can help you with your Amazon business.
Frequently Asked Questions
Won’t there be too much competition between students using your product research methods?
This course is a paced course. It is specifically set up so that there are not a large number of students looking at the same products to sell at the same time. This is a problem with other Amazon courses where their “secret” product research methods lead to high competition and saturation on Amazon between the course’s students. The pacing of this course mitigates this – course actions and task are in a weekly format starting from the first day you enroll in the course. However, you can proceed at your own pace!
Are hot product picks guaranteed to be exclusive?
We try to limit the hot product picks to as few students as possible for each pick. However, it is not possible to guarantee that the hot product pick is exclusively yours. You also have to consider that any product that you pick yourself to sell on Amazon will not be exclusive – there is likely to be other new sellers that pick that exact same product at the time you are picking it too. Competition is not bad – it is actually good because it means that there is demand for a product. If there is no demand, there will be very little or no competition!
Is a hot product pick guaranteed to be successful?
In short, no, a hot product pick does not guarantee success on Amazon. There are too many variables and a lot of the chance for success depends on the individual student and how effective they are at implementing the teaching and methods in the course. If I could guarantee success with a hot product pick, they would sell for $10,000 a piece, not $100! Entrepreneurship involves risk – without risk there will be no reward.
What if I don’t like my hot product pick?
Unfortunately, we cannot guarantee that the hot product pick you receive is something that you will fall in love with. It is your option, then, to decide whether or not to use the hot product pick. Product research is taught extensively in this course so that you are able to research your own product and choose a product more to your liking. However, we do not issue refunds for a hot product pick that you decide that you don’t like or don’t use.
How is this course released?
All of the course modules immediately upon enrollment – you have access to the entire course immediately!
What are some of the unique things about this course?
While other courses only mention things like forming your business and how to structure your business in passing or not at all, this course takes you step-by-step in detail on how to go about forming and structuring your business. The course makes sure you understand this issues of business taxes, growing your business for long-term stability and profit, and troubleshooting methods for when things go wrong. There are so many unique things about this course that it is impossible to list them all here! In addition to all the above, this is the ONLY Amazon FBA course that offers Hot Product Picks!
Where can I find the refund policy and terms and conditions of this course?
You can find the refund policy/disclaimer/terms and conditions of use at: http://www.philcovington.com/wp-content/uploads/2018/02/t-and-c-rev-Jan1-2018.pdf
Does this course cover retail or online arbitrage?
No, this course does not cover retail or online arbitrage. This course covers private labeling for Amazon FBA. It also covers wholesaling on Amazon FBA.
Do I need to have any experience in business to complete this course?
No you do not. This course takes you through every step you need to do to form a profitable and sustainable Amazon business. You do not need to have any business or selling experience at all.
When does the course start and finish?
The course was introduced September 8, 2017 and is capped at 100 students monthly. This is a step-by-step course. The course is being continually updated. The course always reflects the latest information and is kept current with the latest Amazon rule and regulations. As a student, you will have access to the course, and all updates and additions free forever!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to the complete course and all updates to the course as well as the private Facebook group for this course.
Where can I find the refund policy and terms and conditions of the Hot Product Picks?
You can find the policy at: http://www.philcovington.com/wp-content/uploads/2018/02/t-and-c-hpp_rev-Jan1-2018.pdf
What, then, is the advantage of a hot product pick?
Consider what your time is worth. Choosing a hot product pick can save you money and time by letting you bypass the initial product research phase – this is particularly helpful for the new seller on Amazon.
What is a hot product pick?
A hot product pick is a product that I have done the product research on and determined that it is an excellent product to sell on Amazon. I use software that I wrote called an “expert system” – the software has been trained over many iterations to recognize low competition, excellent potential products for the new Amazon seller. Depending on what enrollment plan you pick, I send you detailed and complete hot product pick reports with all the criteria for the particular product chosen and why, the top relevant product keywords, product sales estimates, product details and suggested suppliers for the product. Hot product picks are for the highly motivated new Amazon seller that wants to get a jump start with selling their first few products on Amazon.Hot product picks are chosen from any non-gated category on Amazon. You cannot specify a category or niche for the hot product pick. Also, all hot product picks will be non-seasonal products.
Does this course apply If I live in Canada (Mexico) (UK) (Germany) (Belgium) (France) (Spain) (Italy) (Austria) (Australia) (Hungary) (Romania) (Japan), etc…?
Yes! The course covers everything an international seller needs to know to sell on Amazon in any marketplace including the US marketplace. I have students enrolled from many different countries, including Canada, Mexico, UK, Germany, Belgium, Switzerland, France, Spain, Italy, Austria, Australia, Hungary, Romania, Japan, Greece, Serbia, South Africa, New Zealand, Indonesia, India, Saudi Arabia, UAE, Bulgaria, Denmark, Norway, Sweden, Belgium, Netherlands, Portugal, Brazil, Chile, Ukraine, Belarus, and the list is growing every day!
Does this course cover Fulfillment by Amazon only?
No, in addition to Fulfillment by Amazon (FBA) this course also covers Fulfillment by Merchant (FBM) as an additional source of revenue for your business if desired. The course also covers selling wholesale on Amazon as well.
Why should I buy your course and not someone else’s?
Besides the fact that my course curriculum is orders of magnitude better than the other courses out there and that I have a 100% student satisfaction rating, you get ME as your PERSONAL MENTOR. Unlike other courses, I do not push you off onto an “associate” for mentoring or rely on participants in a Facebook Group to mentor you. I personally answer your questions and provide help! No other course offers that – you are lucky to get a response from the course creator after you have paid your money to purchase the course. You have direct access to me – you get my personal email!
What is the difference between the different enrollment plans?
All enrollment plans include a lifetime membership in the course, a lifetime membership in the private support forum for the course, and mentoring by Phil personally. There are different enrollment plans in the course: Each enrollment plan varies by the number of hot product picks you will receive.
Why should I pay for a course when all the information is available for free on the internet?
The basic information of how to sell on Amazon is certainly available for free on the internet. The question should be whether all that free information, when put together, increases your chance of success on Amazon. The answer is clearly no. You can spend months watching videos and reading blog posts and amass a pile of information that is worth as much as you paid for it – pretty much nothing. Without a step-by-step proven plan of action, your chance of success is extremely low. My course saves you hundreds of hours of searching the internet for dubious free information when you could have already been selling and making a profit on Amazon had you taken my course.
Does this course work for foreign or international sellers?
Yes, this course works for those people in any country that want to sell in any Amazon marketplace. It specifically covers international subjects.
Are there any unique or new ideas in this course?
Yes, this course is based on new and unique methods that apply to Amazon selling in 2019 and beyond. Other courses seem to be just a rehashing of other older courses whose methods worked prior to 2014, but do not work well in 2019. Unfortunately, many other course creators do not update their courses regularly with information that pertains to the current Amazon marketplace – this leaves students learning old and outdated methods and to failure on Amazon. This course is continuously updated and added to at no additional cost to you!
Does this course only cover private label selling on Amazon?
No, in addition to FBA private labeling, this course also covers selling wholesale products on Amazon, getting your re-seller’s license, and how to source the products for resale.
About Hot Product Picks (HPPS):
A hot product pick is a product that I have done the product research on and determined that it is an excellent product to sell on Amazon. I use software that I wrote called an “expert system” – the software has been trained over many iterations to recognize low competition, excellent potential products for the new Amazon seller. Depending on what enrollment plan you pick, I send you detailed and complete hot product pick reports with all the criteria for the particular product chosen and why, the top relevant product keywords, product sales estimates, product details and suggested suppliers for the product. Hot product picks are for the highly motivated new Amazon seller that wants to get a jump start with selling their first few products on Amazon.
List of Course Updates and Additions
Updates and Additions To The Course
Introduction To The Course
Welcome and Introduction (2:46)
The Three Keys To Success In eCommerce (8:44)
Decoding Amazon Acronyms for the New Seller (6:42)
Please Read – What is a Hot Product Pick and how can I get one?
If You Have Enrolled In A Plan With A Hot Product Pick…IMPORTANT READ!
Amazon Fulfillment Center Tours
General Notes About This Course
Course Promo Video
The Ultimate Amazon Seller Course (10:44)
Free Guide: The 10,000 Foot View Of Selling On Amazon!
Free Video: How To Selling On Amazon For Beginners (20:05)
Becoming an Affiliate for the course
Tools Recommended For This Course
Useful Bookmarks and Links
UASC Support Forum
Common Amazon FBA Terms
Amazon Updates and News
Key Amazon FBA Dates in 2020
MODULE W1: Setting Up Your Business
Lecture 1: Structuring Your Business (7:13)
Lecture 2: Naming Your Business (5:46)
Lecture 3: Do I Need An LLC? (3:09)
Lecture 4: Forming An LLC (14:23)
Lecture 5: International Sellers in the US Market (6:05)
Lecture 6: International Sellers – Setting Up An LLC In The USA
Lecture 7: Beware Scams That Target Newly Formed LLCs
Lecture 8: International Sellers: For Amazon Non-Approved Countries
Lecture 9: Tax Implications for Canadian Citizens Selling In The Amazon US Marketplace
Supplement: Amazon Accepted Countries
Supplement: Amazon Currency Converter for Disbursement (ACCD)
Module W1 Resources
Module W1 Task Sheet
MODULE W2: Bookkeeping, Taxes, and Insurance
Lecture 1: Tax Identification Number (4:07)
Lecture 2: Business Taxes (8:18)
Lecture 3: The Importance of Bookkeeping (2:50)
Lecture 4: Product Liability Insurance (5:09)
Lecture 5: EIN Application Example (11:47)
Supplement: EIN For Non-US Citizens
Supplement: State Income Tax Information
Module W2 Resources
Module W2 Task Sheet
MODULE W3: Business Accounts
Lecture 1: The Business Checking Account (3:57)
Lecture 2: Doing Business As (DBA) (5:58)
Lecture 3: Sales Tax Revisited (5:18)
Lecture 4: The Profit And Loss Statement (2:42)
Lecture 5: The Balance Sheet (3:56)
Update: Latest Sales Tax News
Module W3 Resources
Module W3 Task Sheet
MODULE W4: Setting Up Business on Amazon
Lecture 1: Deciding on a Store Name (3:26)
Supplement: Seven Things To Know Before Setting Up Your Amazon Seller Account (14:13)
Lecture 2: Creating Your Amazon Seller Account (8:53)
Lecture 3: Amazon Costs and Fees (9:44)
Lecture 4: Introduction to Seller Central (3:06)
Lecture 5: Amazon Ungating
Lecture 6: Amazon Q4 Storage Fees (3:44)
Lecture 7: Prohibited Seller Activities and Actions – Important! (15:34)
Lecture 8: Amazon Seller Identification (14:40)
Note: On Amazon Seller Account Fee
Module W4 Resources
Module W4 Task Sheet
Intermission For Motivation
Bootstrapping For Success – A Case Study (8:51)
MODULE W5: Product Research Phase 1
Lecture 1: Products: What To Look For and Why the Gurus are Wrong (11:19)
Lecture 2: Should you Bundle? (5:29)
Lecture 3: Randall’s Method – Best Sellers (3:28)
Lecture 4: Competition and Why It Is Good (4:47)
Lecture 5: Good Old Common Sense (2:13)
Lecture 6: Finding Trending Products In Product Research
Supplement: Best Seller Rank Notes
New Tool – Product Quality and Opportunity Calculator
Module W5 Resources
Module W5 Task Sheet
MODULE W6: Product Research Phase 2
Lecture 1: Alibaba Product Research (4:22)
Lecture 2: 1688 Product Research
Lecture 3: Product Research – Compliments of my Competitors
Lecture 4: Facebook Product Research
Lecture 5: The CamelCamelCamel Tool – Can it Help You?
Lecture 6: Unconventional Product Research (4:32)
Supplement: Suggested Alibaba Search Filters
Module W6 Resources
Module W6 Task Sheet
MODULE W7: Product Research Phase 3
Lecture 1: Introduction to Jungle Scout and Warning!
Lecture 2: How Accurate is Jungle Scout?
Lecture 3: Introduction to Product Tracker
Lecture 4: Alternatives to Jungle Scout
Lecture 5: Deviation from Criteria
Lecture 6: Using Amzpecty
Lecture 7: Product Research (9:49)
Lecture 8: How I Pick “Home Run” Products To Differentiate (8:49)
MODULE W8: Sourcing Phase 1
Lecture 1: Patented Products and How To Check for Patents
Lecture 2: Product Selection – Risk versus Reward
Lecture 3: China vs Domestic (14:04)
Lecture 4: Sourcing Products from India
Lecture 5: Finding A Product Supplier via Alibaba
Lecture 6: Can I Sell Patented Products?
Resource: How To Check For Patents via Google
MODULE W9: Sourcing Phase 2
Lecture 1: Deciding on an Order Quantity – Back To Risk
Lecture 2: Getting Quotes
Lecture 3: Negotiation
Lecture 4: Getting the Best Deal
Lecture 5: Ordering Samples
Lecture 6: Avoid Risk Paying Your Chinese Supplier (7:27)
Module W9 Resources
Resource: Supplier Contact Template
MODULE W10: Sourcing Phase 3
Lecture 1: Logo Design
Lecture 2: Package Design
Lecture 3: Product Photography
Lecture 4: UPC Codes and the Amazon FNSKU
Lecture 5: Creating Your Initial Product Listing (8:09)
Supplement: All About Bar Codes
Supplement: More About UPC and FNSKUs
Addendum: Notes on UPC codes
Module W10 Resources
Module W10 Task Sheet
MODULE W11: Sourcing Phase 4
Lecture 1: International Shipping: Air
Lecture 2: International Shipping: Sea
Lecture 3: Creating The Shipping Plan
Lecture 4: Placing the Product Order
Lecture 5: Quality Assurance
Lecture 6: Mistakes To Avoid When Importing (12:27)
Lecture 7: Using Amazon’s Inventory Placement Service – Why, When, and How? (10:29)
Supplement: Amazon’s Supply Chain Connect Program (3:10)
Supplement: Sea Shipping Costs Estimates
Supplement: Sending Your Product To An Amazon Fulfillment Center (4:44)
Supplement: Providing Amazon FBA Box Content Information (6:31)
Module W11 Resources
Module W11 Task Sheet
Important Amazon Product Policies
Amazon’s Dangerous Goods Program (6:03)
Amazon’s Baby Products Packaging Requirements (3:28)
Amazon’s Boxed Units Policy (4:46)
Amazon’s Poly Bagged Item Policy (6:28)
Amazon’s Small Item Packaging Requirements (4:20)
Amazon’s Product Detail Page Policies (6:00)
Amazon’s Small Product Packaging Policy (2:56)
MODULE W12: Product Listings
Lecture 1: Creating Product Variations
Lecture 2: Creating Product Bundles
Lecture 3: Keywords Keywords Keywords
Lecture 4: Foreign Language Keywords
Lecture 5: Amazon’s New Keyword Limits – Update!
Lecture 6: How To Set The Best Price For Your Product
Lecture 7: Amazon Guidelines for Product Listing Keywords (5:16)
Lecture 8: Six Hacks When Listing Your Product On Amazon (9:13)
Lecture 9: The Amazon Brand Registry (6:10)
Supplement: The Two Most Important Items In A Product Listing
Resource: How To Search For Trademarks
Module W12 Resources
MODULE W13: Getting Sales
Lecture 1: Optimizing Your Product Title
Lecture 2: Optimizing Your Product Bullet Points
Lecture 3: Optimizing Your Product Images
Lecture 4: Optimizing Your Product Description
Lecture 5: Optimizing Your Product Back-End Keywords
Lecture 6: How Important Are Product Reviews?
Lecture 7: Email Follow Up – Should I Follow Up?
Lecture 8: Amazon’s Early Reviewer Program (7:14)
Lecture 9: One winning method I use for getting product reviews (5:29)
Supplement: New – Amazon’s FBA Export Service (0:59)
Supplement: How To Build An Email List
Resource: Product Review Email Template
Module W13 Resources
Module W13 Task Sheet
MODULE W14: Optimizing Sales
Introduction to Amazon Sponsored Ads for FBA Products (1:23)
Lecture 1: Optimizing PPC – Amazon Sponsored Products
Lecture 2: Your First Amazon PPC Campaign!
Lecture 3: Amazon Promotions – Money Off
Lecture 4: Amazon Promotions – Free Shipping
Lecture 5: Amazon Promotions – Buy One Get One
Lecture 6: Facebook Advertising – Phase 1
Lecture 7: Facebook Advertising – Phase 2
Lecture 8: Facebook Advertising – Phase 3
Lecture 9: Continuous Refinement of Your Product Listings
Supplement: Amazon Advertising – Display Ad Campaigns
Supplement: Amazon Inventory Performance Dashboard
Supplement: Amazon Inventory Performance Index Metric
Module W14 Resources
Module W14 Task Sheet
Subject Focus: Amazon Sponsored Ads (PPC)
Making Sense of PPC: Search Terms, Keywords, Auto and Manual PPC (6:43)
Making Sense of PPC: Long Tail Keywords and how to use them (4:36)
NOTE: Please watch the following resources!
Resource: Introduction to Sponsored Products
Resource: Create Your First Sponsored Products Campaign
Resource: Understanding Your Campaign Metrics
Resource: Creating a Manual PPC Campaign (3:00)
Resource: Understanding Amazon Sponsored Ad Campaign Keyword Match Types (2:49)
Resource: Understanding Amazon Sponsored Ad Campaigns Negative Keywords (2:40)
Resource: Leveraging Automatic Targeting to Optimize Manual PPC Campaigns
Resource: Improving Ad Placement with Amazon Sponsored Ads Bid+ Plus
Resource: Sorting and Filtering in the Amazon Sponsored Ads Campaign Manager
Resource: Improving your Advertising Cost of Sales (ACos)
Resource: Bidding Strategies for Your Amazon Advertising Campaigns
Resource: Increase Impressions in Your Amazon Advertising Campaigns
Resource: Improving Click-Through Rates (CTR)
Resource: An Overview of Sponsored Products Downloadable Advertising Reports
Resource: Amazon Advertising: How To Win With Mobile Advertising
Resource: New Amazon Sponsored Ads Advertiser Success Guide
Resource: Sponsored Products Optimization Guide
Module W15: Dealing With Problems
Lecture 1: Hijackers and How To Deal With Them
Lecture 2: Suspension of Your Seller Account
Lecture 3: Running Out of Inventory
Lecture 4: Watch Your Coupons
Lecture 5: Dealing With Poor Product Choices
Lecture 6: Dealing with returns and refunds
Module W15 Resources
MODULE W16: More Problems and Solutions
Lecture 1: Protect Yourself From Prying Eyes
Lecture 2: Competing… Even With Amazon
Lecture 3: Dealing With Negative Or Fake Reviews
Lecture 4: Dealing With Infringement Claims – Fake or Otherwise
Module W16 Resources
MODULE W17: Beyond FBA: Shopify or FBM on Amazon
Lecture 1: Fulfillment By Merchant (FBM)
Lecture 2: Why The “Experts” Tell You To Stay Away
Lecture 3: Do I Need Part Time Help?
Lecture 4: Amazon FBM Listing Strategies
Lecture 5: Selling Your Amazon Products on Shopify (3:09)
Module W17 Resources
MODULE W18: Growing Your Amazon Business – Part 1
Lecture 1: Do I Need External Financing?
Lecture 2: Hiring Virtual Assistants For Your Business
Lecture 3: Reinvesting In Your Business
Lecture 4: Don’t Let Your Amazon Business Fail!
Lecture 5: Key Metrics For Your Amazon Business
Module W18 Resources
Subject Focus: Building Your Brand on Amazon
NOTE: Please watch the following resources!
Resource: Building A Brand on Amazon
Resource: Introduction to Amazon Brand Registry
Resource: Advertising For Brand Owners
Resource: Understanding and Using the FBA Subscribe and Save Program
Resource: Setting Up Lightning Deals
Resource: Amazon Shopping Events Calendar
Resource: Understanding Suppressed Lightening Deals
Resource: Introduction to Social Media Promo Codes
Resource: Amazon Associates for Brand Owners
Resource: Advertising For Brand Owners
Resource: Using FBA Small and Light
Subject Focus: Amazon’s Selling Coach
Resource: Introduction To Selling Coach
Resource: Finding Your Seller Coach Recommendations
Resource: Refining Your Seller Coach Recommendations
Subject Focus: Amazon Prime Day
Resource: Introduction to Amazon Prime Day
Resource: Tools for Success on Amazon Prime Day
Resource: Drive Sales During Prime Day with Amazon Advertising
Resource: Prime Day Advertising Guide
MODULE W19: Growing Your Amazon Business – Part 2
Lecture 1: Email Marketing For Your Business
Lecture 2: Growing Your Business To Sell
Lecture 3: Wholesaling On Amazon
Lecture 4: Selling On Your Own Website
Lecture 5: Is Your Amazon Business Q4 Ready?
Module W19 Resources
MODULE W20: Growing Your Amazon Business – Part 3
Lecture 1: A Very Profitable Niche?
Lecture 2: Expanding Your Business Internationally
Lecture 3: Scaling Your Amazon Business (and Profits!)
Lecture 4 Selling Your Business?
Supplement: How to Grow Your Sales – Amazon – Going Global
Module W20 Resources
Addendum: Funding Your Business
ROBS: Rollover For Businessups (11:22)
Addendum: Business Insights and Inspiration
Resource: Introduction to Insights and Inspiration
Resource: Mark Cuban – Business survival tips
Resource: Tim Ferriss = Three ways to prioritize
Resource: Angela Duckworth – Set a top-level goal
Resource: Gretchen Rubin – Collect business principles
Resource: Adam Grant – Generate creative ideas
Resource: Kim Scott – Lead with better feedback
Resource: Charles Duhigg – SMART productivity
Resource: Arianna Huffington – Don’t burn out