What you get:
Good SEO strategy
Learn how to create an effective SEO strategy that’s more than just a list of things you want to do. Learn how to create compelling, credible, and stakeholder-aligned strategies.
The value of SEO
Learn how to connect SEO to business value and revenue, including hard-to-measure projects like link building. Deepen your appreciation of business models and how they dictate what gets funded.
Learn how to create a financial investment plan and business model for big initiatives. Understand how to manage stakeholders to gain buy-in and gain key insights to create compelling financial models.
Effective business presentations
Learn how to structure clear communication, from writing emails to full strategy presentations. Familiarize yourself with bottom-up management and prepare a strategic presentation the same way as McKinsey.
Learn how to align with other teams, manage resource requests, and navigate organizational politics. Improve your communication with key stakeholders and learn why pre-approval is key to gaining buy-in and budget.
Each week contains videos, resources and assignments
Three SEO investment model worksheets and a comprehensive SEO strategy presentation template.
3 practice scenarios
Mock examples complete with problems and answers to apply knowledge from the course. Puzzles to test your skills or prepare for an interview.
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Tom Critchlow – SEO MBA Executive Presence Download Course for free