August 12, 2022

Tom Critchlow – SEO MBA Executive Presence Download Course for free!

What you get:

Week 1

Good SEO strategy

Learn how to create an effective SEO strategy that’s more than just a list of things you want to do. Learn how to create compelling, credible, and stakeholder-aligned strategies.

Week 2

The value of SEO

Learn how to connect SEO to business value and revenue, including hard-to-measure projects like link building. Deepen your appreciation of business models and how they dictate what gets funded.

Week 3

Investment models

Learn how to create a financial investment plan and business model for big initiatives. Understand how to manage stakeholders to gain buy-in and gain key insights to create compelling financial models.

Week 4

Effective business presentations

Learn how to structure clear communication, from writing emails to full strategy presentations. Familiarize yourself with bottom-up management and prepare a strategic presentation the same way as McKinsey.

Week 5

Do things

Learn how to align with other teams, manage resource requests, and navigate organizational politics. Improve your communication with key stakeholders and learn why pre-approval is key to gaining buy-in and budget.

Each week contains videos, resources and assignments


Essential models

Three SEO investment model worksheets and a comprehensive SEO strategy presentation template.

3 practice scenarios

Mock examples complete with problems and answers to apply knowledge from the course. Puzzles to test your skills or prepare for an interview.

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Tom Critchlow – SEO MBA Executive Presence Download Course for free


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