June 25, 2022

Write More Personality-er Workshop By Justin Blackman – Free Download Course

Write More Personality-er Workshop By Justin Blackman – Free Download Course

57 Ways to add punch, power & pop into your everyday writing. Learn how to write with your style in just 90 minutes


The thing is, there’s a right way to get stuff wrong. But if we all follow the same rules, nobody will ever notice us.

In this easy-to-binge, easy-to-implement, easy-to-love workshop, we’ll get nerdy on the formulas that make writing fun. (No experience necessary.)

I’ll dissect the science to the silly and translate styles of the wild, so you can see interesting ways to make your copy more poppy—complete with real-world examples of great (and not great) writing in action.

For permission to write the way you want to, and to become the highlight of someone’s inbox, smoosh this button with your poking device.

It’s the right way to get things wrong.


How it works
This delightful chocolate factory of sweet, sweet writerly magic is broken down into itty-bitty delectably smart bites. Its quick n’ easy content will have you writing better in minutes. And your readers will notice a change right away.


Here’s what you get:

Writing Basics: Fun punctuation, unforgettable rules, and freaky facts about layout
Pop-py Seeds: Sprinkle these techniques onto your copy to make it pop like grandma’s knees
Power Moves: Weird ways to make your readers take action (Science!)
Punch-ups: Over-the-shoulder edits that take your words from blah to booyah
Checklists & Transition Lines: Print these out for one last look before you publish
… Plus an insult generator (😯), real-time edits, and permission to let go of some long-held writing beliefs implanted by your 5th grade English teacher.

No Coaching Calls.

Everybody writes. This workshop makes it more fun. And it makes whatever you send more enjoyable to read.


Here’s what’s inside…

27 videos 4 files

The Workshop:

Welcome video
2 mins
Section 1: White Belt Basics
Laying the groundwork
Introduction: Keys to Great Content
8 mins
Module 1.1: Foundation & Punctuation
11 mins
Module 1.2: Weasel Words & Bullets
8 mins
Module 1.3: 7 Wonky Things & Power Moves
9 mins
Module 1.4: Editing & Funny Rules
6 mins
Section 2: Yellow Belt Techniques
Slightly more advanced writing techniques
Module 2.1: All The Feels (And Where To Have Them)
11 mins
Module 2.2: Artists, Thieves & Ferris Bueller
10 mins
Module 2.3: Sweeps, UNs & INGs
5 mins
Your Insult Generator (Link & Demo)
4 mins
Section 3: Black Belt Punch-Ups
More of the good stuff
Module 3.1: Pro Gamer Moves
11 mins
Module 3.2: Comedy Techniques For Commoners
8 mins
Module 3.3: And Now You Write
2 mins
Punch-ups, Breakdowns & Bonus Calls
Video walkthroughs and over-the-shoulder writing examples, plus bonus calls
Joey K. Punch-Up: Fitness Promo
44 mins
Crystal H. Punch-up: Copy Services
40 mins
Belinda W. Punch-up: Funny Blogs
37 mins
Belinda W. Punch-up 2
11 mins
My Launch Email Breakdown
20 mins
Peter Tingle Email pt. 1 (The Ugly First Draft)
10 mins
Peter Tingle Email pt. 2 (Big Changes)
10 mins
Peter Tingle Email pt. 3 (The Punch-Up)
12 mins
Peter Tingle Email Pt. 4 (Final Tweaks)
8 mins
Bonus Call #1: Guest Funny Writer – Nick Gaudio
(1h 11m 47s)
Bonus Call #2: Real World Examples & Punch-ups
(1h 27m 18s)
Bonus Call #3: Comics, Beer & Branding
(1h 22m 47s)
PDFs, checklists, and all the good stuff from the videos
The Printable Personalty-er Punch List
122 KB
Write More Personality-er Presentation
8.14 MB
Personality-er Transition Lines
72.6 KB
Ablaut Reduplication & Adjective Order
351 KB
Beta Videos
Straight walkthrough of the slides
Write more personality-er video 1
49 mins
Write more personality-er video 2
31 mins
New workshop. Who dis?

Fun fact – there are 27 people in the U.S. named Justin Blackman, but I’m the one who matters right now. (#SorryOtherJustins)

I’m the guy who wrote 100 headlines every day for 100 days during The Headline Project. I’m also the guy who writes Brand Ventriloquist® voice guides for A-List clients like, Amy Porterfield, Stu McLaren, Danny Iny, Melyssa Griffin, Ashlyn Carter, Bobby Klinck, and dozens of others. (I can drop more names if you want, but then I just have to pick ’em up again and my back hurts.)

Here’s How Write More Personality-er Became A Thing

I’ve personally created killer copy for more than 419 people (and counting).

Along this ridiculous journey, I picked a quirk or three… and possibly schizophrenia. Yet, I also discovered some amayonaissing techniques.

And I watched how others stood out by either breaking or finding loop holes in traditional grammar rules.

As a card carrying word nerd, I’ve read damn near everything there is about persuasion, conversion, comedy, and creativity. And when I see a funny line or tweet, I don’t just laugh or smirk at it… I break down WHY it was funny. Then I analyze the style and smush it in my brain for later use. And I find new things to add almost every dang day.

I go deeper on this shizz than anyone ever should.

Because of this nasty lil’ habit, I found the logic and patterns hiding behind techniques that make words compelling.

This workshop is all those delectable and super juicy bits, rolled up into a smorgasbord of well-researched, tested, and proven writery shenanigans.

This may sound super nerdy and strange (and it is) but this sciency approach is the source of my super power.

Popeye had spinach. I have em dashes.


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